Prepared for Gary and the Against The Grain shop by Eric Berg, crush · Download the PDF
Proposal 344 · 29 October 202601 Where we started
What we built it around.
- 01
The Meyers-Ashe Kitchen.
From the Vogue spread on your kitchen page. Option 1 sets it full width over your own Against The Grain lettering.
- 02
Turning clients into friends, and trees into furniture.
Your own line. Option 2 opens the cabinet where Gary keeps his hand tools, door by door.
- 03
We craft anything and everything in wood.
From your homepage. Option 3 shows your White Oak Inglenook through its own slats.
Proposal 344 · 29 October 202602 What you get
Pay for the website.
Get the whole launch.
- 01$2,500
The website
A new site for Against The Grain: the homepage, a gallery of your kitchens, built-ins and furniture, your process and a project enquiry form, built out from the top you've just seen. Live on your domain within a week of saying go.
- 02$140
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$350
A launch email
Designed and written for your past clients and trade contacts, so the people who already know your work hear about the new site from you.
- 04$350
A launch ad set
Twelve launch graphics for your own channels (email, socials, site banners), each sized for feeds and stories, with moving versions of the best four.
- 05$105
A phone receptionist, first month
From Hire Whoever, our sister company: a voice assistant that answers your shop line while you're at the saw, so new kitchen enquiries still get an answer, and every call becomes a short written record.
- 06$35
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 5 November 2026
- Bonus$180
Launch email setup
We set up the launch email and line it up for your past clients and trade contacts, ready to go out on launch day.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in US dollars. Each value is our own price for that piece on its own.
Proposal 344 · 29 October 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and give us access to your domain and current site. Your live site won't change until you say.
- Days 1 to 7
We finish the site
We build these pages into your full site. You see every page in a preview before anything goes live.
- Launch
It goes live
The new site goes live on your domain, and the promo and launch email are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch | $2,500 |
| To start, when you say go (50%) | $1,250 |
| When the site goes live | $1,250 |
After launch: monthly plans from $250, only if you want one
| CareSite care and hosting, unlimited edits live the next business day, your Google listing kept current. | $250/mo |
| GrowEverything in Care, plus SEO: a new page or article a month, a Google and AI check, one campaign from your site. | $500/mo |
| Growth PartnerEverything in Grow, plus full SEO and every campaign piece each month: emails, promos and ads. | $1,000/mo |
05 What you own
- The site and every file, in your name.
- Your project photos, enquiry form and contact details carry over.
- No commitment on anything monthly. Cancel anytime; the site stays yours.
Proposal 344 · 29 October 202606 Questions
The usual questions.
- 01
Will moving hurt my Google ranking?
We move it carefully. Every page address on your current site keeps working or forwards to its new page, and your titles and business details carry over, so nothing Google already knows about breaks. The new site is fast and built for phones first, which Google rewards. We don't promise rankings.
- 02
Is it secure?
Yes. It's built lean and tested on a preview before anything goes live, and your enquiry form keeps sending to the same inbox it does now.
- 03
Who owns it?
You do. The design and every file sit in your name. Your domain stays with you; nothing of ours renews unless you ask.
- 04
How do I make changes?
Text or email me the change and it's live the next business day. The first 30 days are free. After that, unlimited changes come with any monthly plan, from $250 a month, cancel anytime.
- 05
When do I pay?
Half ($1,250) when you say go, the rest ($1,250) when the site is live. You've seen the homepage before paying anything.
- 06
What about new projects?
Then the gallery grows with you. New kitchens and built-ins are easy to add, and I'll load your best past projects into it as part of the build.
Proposal 344 · 29 October 202607 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 28 November 2026.
Your pick01The Vogue kitchenSee the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co